QR Code tracking explained
After you have printed your Codes and distributed your marketing materials you will certainly want to know how your campaign is running. QR Code management software enables you to track the performance down to a single scan.
Revealing statistics
You can get access to a variety of data related to the use of your generated Codes. In addition to the frequency of scans, you can also view the number of unique scans to find out how many different users have scanned your Code.
Furthermore, you will get information about the location, date, time, device and operating system used for each scan. The determination of the location takes place via the IP address (a network address for the Internet connection) of the user. Though this produces only an approximate value, it is usually sufficient for the analysis.
Real-time data
All collected data are available in real time, i.e. each scan flows into the statistics within seconds.The results are summarized and statistically processed in the system. So you will always have an up-to-date overview of your QR Code marketing.
Identify trends and adjust campaigns
When tracking your Code, you can see where and when it is retrieved. The top lists of countries and cities will show you which locations work best for your campaign. With this knowledge, you can now, for example, strengthen the distribution of Codes in certain cities or adjust the language of your target Web pages.