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Engel & Völkers, агентство элитной недвижимости
Elle Magazine, модный журнал с советами косметолога, трендами и новостями о знаменитостях
Monster, веб-сайт для поиска работы
Benefit Cosmetics LLC, производитель косметических средств со штаб-квартирой в Сан-Франциско, Калифорния
Sky Media, одна из ведущих маркетинговых компаний в Европе, которая управляет рекламными распродажами Sky и десятков других тематических каналов
Zalando, немецкий интернет-магазин обуви, расположенный в Берлине

I’m new to QR Codes. What should I know?

An illustration of a hand holding three custom QR Codes

Что такое QR-код?

A QR Code is a two-dimensional version of the barcode, typically made up of black and white pixel patterns. "QR" stands for "Quick Response", which refers to the instant access to the information hidden in the Code. With the adoption of smartphones, they have now become an integral part of mobile marketing as the proverbial bridges between offline materials and digital platforms. You can use them to gather feedback to improve your products or services, increase customer engagement with images or videos, or even promote your business via events and coupons. Need some guidance when it comes to scanning QR Codes? No problem! We have created a set of guidelines to help you become a pro.

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Looking for QR Code ideas?

Need inspiration? Browse our recommendations to see QR Codes in action.

Пример QR-кода на визитной карточке с функцией сохранения в телефоне
Restaurant
Пример QR-кода на рекламной листовке для продвижения рекламного видеоролика
Бытовая электроника
Пример QR-кода на брошюре для продвижения мероприятия
Организация мероприятий

Scroll down to see creative QR Code ideas

A restaurant takeout menu with a QR Code that displays a PDF version of the menu when scanned.
PDF QR Code example that displays a full restaurant menu

QR-код для PDF

Рестораны

Reimagine how your restaurant engages with guests without breaking the bank. The PDF QR Code provides you with a mobile-friendly way to create a contactless menu customers can check out on the go. It is easy to edit at any time, even after completion, making seasonal menu updates a breeze while helping you save on printing costs and limiting your carbon footprint by going paperless.

Try PDF QR Code
A product packaging with a QR Code that displays multiple social media channels for customers to follow.
A QR Code landing page of a consumer electronics brand that displays multiple social media channels and a website URL.

QR-код для социальных сетей

Consumer electronics

Place a Social Media QR Code on your product packaging to make it easy for your customers to get to your profiles on different social media platforms. With a simple scan, you can ensure that they get to the correct pages without having to type and search for your business. Encourage happy customers to follow you, check-in, and tag your electronics store. By giving them a list of your social media pages, they can decide and choose their favorite way to connect with your business online.

Try Social Media QR Code

Boost your print materials

Add custom QR Codes to any marketing medium to build brand awareness and track your success.

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