|1. QR Codes basics||5. Tips for QR Code campaigns|
|2. The purpose of QR Codes||6. Successful design of QR Codes|
|3. One Code, many possibilities||7. Printing QR Codes correctly|
|4. Advantages of Dynamic Codes||8. QR Code tracking explained|
QR Codes were first used for advertising purposes in Japan over 10 years ago. Since then, QR Code marketing has been developing rapidly. Aided by the widespread distribution of modern smartphones, the small pixel squares are now found on countless products, billboards, vehicles and many other objects and places around the world.
With one scan, QR Codes create a rapid connection between offline media and online content, such as websites, product pages, videos, coupons and sweepstakes. All this information and digital content is directly available to the user.
Creating a QR Code could not be easier. However, to exploit the potential of this innovative marketing tool to the full extent, a few success factors must be considered. This guide will help you with any questions about the practical application of QR Codes: technical basics, printing instructions, performance measurement with analytics tools and much more.
With this guide, we would like to share our years of experience working with entrepreneurs, marketing professionals, agencies and other decision makers. Regardless of the industry and the size of your company or organization, this ebook is a comprehensive guide to successful mobile marketing with QR Codes.
Although we recommend this guide to QR Codes novices, experienced marketers will also find useful information here. The document is deliberately designed so that the chapters can be understood independently of each other. If you are interested in a particular subject or already know certain things, simply navigate to a chapter of your choice.
We would like to offer an independent and universal reference guide. Nevertheless, for better understanding, we will provide certain examples with the help of our Software.
Read more about QR Codes in the next chapter.Next Chapter