With URL QR Codes you can achieve a lot. But a variety of other types of Codes have been developed for special applications, thus offering you customized functions for your QR Code marketing. Contact sharing, PDF viewing, app downloads - for every purpose there is a special type of code with a matching function.
The vast majority of QR Codes contain a URL and link to a website. This may be the home page of your website or any subpage. The content of the page itself is not stored in the QR Code and can be modified independently.
Often there is a need to get your contact details to a potential customer as conveniently as possible. With the vCard Code, you can link to your contact information in the form of a "virtual business card". So you can ensure that your contact details will quickly and easily find their way into the address book of your customers - without the hassle of typing. Since the Code already contains all the information, no Internet connection is required for scanning.
Do you have a Facebook fan Page, and it would benefit from more likes? No problem! The Facebook QR Code takes the user directly to a Web page that displays an easily clickable “Like” button next to the current number of your company’s Page fans. If the customer taps on this button, your page will get one more fan.
The app QR Code helps your customers get quick access to the app you’re offering. The download addresses of several app stores (e.g. for Android and Apple smartphones) can be stored in one QR Code. Each scan automatically detects which device is being used by the customer and then opens the matching address. As the app provider, you only have to print one Code, and your customer benefits from the automatic forwarding to the correct app store.
The PDF Code links to any PDF file and displays it in a mobile optimized way for viewing or downloading. This QR Code type is extremely useful, for example, at trade fairs or informational events, because this saves printing, transporting and possibly disposing of any marketing materials. After scanning, the customer receives anytime access to the document without having to carry it around with him or her in printed form. If you revise your document, you can replace the stored PDF file, without having to change the Code that has already been printed.
This Code type offers you the fastest way to present your customers with product photos, company images or your real estate portfolio. After scanning, the stored images are displayed on the smartphone of the customer in the order of your choosing - optimized for mobile and with automatic playback. Since the images are not downloaded directly, no memory space is required on the mobile device.
With MP3 Codes you have the opportunity to send verbal greetings to your customers or let them listen to audio previews. For this, you just store the audio files in this type of Code. After the scan, an audio player, which plays the file on the smartphone, is started automatically. In addition, the stored files can be replaced as often as needed without generating and printing a new Code.
Do you want to provide your customers with an easy way to contact you? Then it is best to use the Email QR Code. When linking to your email address, you can also specify the subject and the message that will be sent to you. The user can still edit the message before sending it or send it directly with a single tap. This Code is ideal for standardized messages such as requests for information or newsletter registrations.
The SMS Code is similar in function to the Email Code. Here again, in addition to the contact number you can specify the message that your company should get. Typical uses for the SMS QR Code are sweepstakes, donations and contact requests.
If you only want to encode text, a Plain Text QR Code is the best option. Theoretically, you can link to as many as 4,200 characters. However, the Code would then have to be printed on a relatively large area to be readable for smartphone cameras.
A Multi-URL Code is always the right choice if you want to offer different content in different geographical places. This is particularly important if you want to ensure that international buyers get your offer presented in a language they understand. After the scan, depending on user’s location (based on his/her IP address), he/she is redirected to the respective website or language variant. Alternatively, you can make a decision based on the operating system of the device or on the time of the scan.
Read more about QR Codes in the next chapter.Next Chapter